When should I employ a CMO for my start-up?The choice to hire a CMO (Principal Advertising Officer) for your startup depends upon a number of aspects:.Start-up Growth Stage: Generally, start-ups in the early stages (pre-seed or seed phase) may not require a full time CMO. The requirement for a critical advertising leader becomes much more pronounce

How To Hire A CMO for Startup: 8 Ideal Meeting ConcernsWhen hiring a Chief Advertising and marketing Officer (CMO) for your start-up, asking the usual meeting questions like "What are your staminas?" or "Where do you see yourself in five years?" is no longer efficient.These common concerns usually lead to rehearsed responses as well as don't truly

The power of strategic advertising and marketing in tech startups can not be overstated. Take, for example, the amazing journey of Slack, a popular office communication unicorn that reshaped its marketing story to break into the business software program market.Throughout its early days, Slack dealt with significant difficulties in establishing its

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport